Is it best to carry out marketing before or after NFT creation? We think before, and this article tells you why.  Taking immediate marketing action will help sow the seeds for success in the future.  It is important to remember that an NFT projects success relies on how visible it is to the public.  If no one knows your projects exists, then it will likely fail. You could even create special promotional images and videos to help get the word out there. There are many ways you can market your project, below are some ideas:

Share your Projects Story

Everyone has a story to tell, some more exciting than others. Your story should make visitors aware of the company owners, and what motivated them to create the digital  FT assets. It’s important to make your story different to others, as there are many NFT projects out there.

Roadmap

Some projects like to issue a roadmap which display their future plans in a simply way, a bit like an infographic. We display one on our homepage which gets updated periodically. Roadmaps helps make visitors know the timeline of your objectives, and what ones have already be achieved. It is not just handy for your potential investors, but also for members of your business. It helps to ensure everyone is on the same page.

Social Media

Make use of social media platforms such as Facebook, Twitter, Instagram and Discord.  The more you can engage with people the better. Use hashtags where you can to maximise visibility of your posts. Share sneak peaks of your project and your roadmap to get peoples attention.

Incentives

Let people know why they should invest in your collection or digital assets. What perks will your dedicated followers receive? Some NFT project owners have a dedicated whitelist in their Discord servers, which offers particular people special perks.

The Bottom Line

Hopefully you should now have a better understanding if you should do marketing before or after NFT creation.