We have shared our best ideas on how to promote NFTs. The market is currently saturated with many NFT creators, but do not let this fact put you off. NFTs are still a relatively new technology. If you have an NFT collection you are trying to sell, then having a solid marketing plan is vital. This article is all about standing out from the crowd, so your collection does not become lost in the ocean of NFT projects out there. Below are the best ways to promote NFTs, step-by-step.
Step 1 – Create a Website
If you are serious about creating a successful NFT business, then you need a website to display your work. Websites are an excellent hub to display your projects, project news, your story, roadmap, FAQ’s and more. Some creators also have a Decentralised Application (DApp) on their website so visitors can mint NFTs directly from there site, rather than going through a marketplace such as Opensea. Having a website is a good way of creating a brand.
Step 2 – Create a Marketing Strategy
First of all, why would a customer want to buy your NFT? Your marketing strategy should be based around this question. The market is saturated with many people who can create awesome artwork, but why should they buy yours over all the others?
We like to use techniques similar to companies on the stock market, because NFTs are usually seen as an investment. Why do people invest in the stock market? Well, it’s because they believe the company will be worth more in the future. Companies on the stock market will tell investors reasons why they should invest, and their plans to help the company grow. People then invest based on the belief that profit is to be made if that company does well. It can also trigger a Fear Of Missing Out (FOMO) emotional response in people too.
What are NFT Investors looking for?
- A clear and concise description of your NFT collection, and the story behind it. Remember that people don’t have time to read pages of information, so make your story short but effective.
- Try and be unique from other projects. This will help you stand out.
- A solid growth plan for the NFT collection/business. Most NFT project owners create a roadmap that can be easily shared on social media and on their website. Below is an example of our roadmap we created in 2022. The roadmap captures what the business has achieved, and what it wants to achieve in the future. It is constantly evolving.
Step 3 – Create Social Media Accounts
General Social Media Advice
No one will know about your NFT project unless you put the word out there. The best way to do that is through social media. This means setting up social profiles on platforms such as Facebook, Twitter and Instagram. Once setup, tell your audience about your project. Be honest too, as that helps gain trust in what you do. Talk about your plans, what they want, uniqueness, future benefits, how you are growing, where we came from, behind the scenes video, etc.
Target the right audience. You need to find out what kind of people invest in NFTs. For example, it is more likely the younger generation invest in NFTs more than the older generation. Also, start conversations on social media as they may want to know more about you. Or maybe you can offer some free advice. If you are helping others, then they may help you too. Spread your project images and tell your friends to share.
If you really want to stand out, then create an awesome trailer video. This may help your project go viral.
Did you know Instagram has a new feature to support Ethereum, Solana and Polygon NFTs?
Twitter has become one of the most popular ways to promote NFTs. Twitter is full off investors, businessman, start-up owners and celebrities. Which is the kind of people you want noticing your NFTs.
Before you post on Twitter, it is essential that you fully setup your Twitter profile. Such as uploading a logo, header image, adding a website link, and letting people know what your business is about. Here are some Twitter marketing tips:
- Sometimes mention popular pages in your Tweets
- Always reply to notable tweets
- Retweeting relevant content to keep followers engaged
- Listen to your audience and participate in conversation. What insights do they have about NFTs? Are you able to offer advice?
- Messaging other Twitter account’s you wish to collaborate with.
- Join popular Twitter spaces.
- Like and engaging with other people’s content.
Step 4 – Create a Discord Server
Discord is one of the best ways to promote NFTs. It’s very different to social media platforms such as Facebook, Instagram and Twitter. Discord is a way of talking to people who are interested in your project via text, voice and video. To use Discord, you will first have to setup what’s known as a server on Discord. A server is basically your own unique page which will have your NFT collection/business logo. You can then setup very strict rules on how people interact with your page, and even allocate different member roles to users. Actually, Discord has lots of features to help control and grow your following. A typical marketing strategy used by NFT creators is to offer some kind of discount to loyal followers. Those who will receive perks or discount are usually added to a whitelist. These kind of separate lists for members can be setup in Discord. The Discord platform can also display project statistics too, such as total NFTs, number of whitelist members, mint price, etc.
Step 5 – Building Community
Spark up Conversations
Launching an NFT collection is not just uploading images and metadata into a marketplace such as Opensea, then earning money. Unfortunately, it really is not that simple.
Making friendly relationships with people will go a long way in the NFT business. You have to remember that the NFT space is relatively new, which means most of the general public (your investors) will have no idea about NFTs. Even those who are selling NFTs may not know much either. This is because projects require a particular skill set, such as:
- Artist to draw the image.
- Programmer to create the smart contract.
- Website designer.
You see, most people cannot do that all on their own. They may even hire people for certain parts. At Crypto Dreams there are only two of us. Tony is the artist and TIkTok influencer. And Jamie is good at website design, smart contracts, NFT development and social media marketing.
So, offering knowledge to people will get them on your side. Instead of seeing it as a competition, see it as you are all in this together. Once you have become friends with other NFT project owners, you can then celebrate each other’s work and learn together.
Popular NFT Topics
Lots of NFT project owners like to hook people in with giveaways. This is where they give away NFTs or even digital currency (such as ETH) for free. In return they ask for people to retweet or like their NFT project. Or join their Discord community.
Ask people on Twitter for their opinion regarding your new NFT collection. Any feedback you get may help you realise your projects strengths and weaknesses. You can then plan to improve things so you get better feedback next time. You can find out what you audience wants!
If you can get a constant conversation going regarding your NFT collection, then you are on the right track. Engaging in conversation is a good way to build trust within the NFT community. Engagement increases the chances that people may buy from you.
The world of NFTs is a complex one. There are many people out wanting to know how NFTs work. If you are very knowledgeable in this area, then they may appreciate you sharing that knowledge.
The Bottom Line
Now it’s time for you to implement the best ways to promote NFTs. Please let us know how it goes and connect with us on Discord or our social media channels.